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Aumente o impacto da sua
comunicação com as campanhas

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Recurso altamente funcional disponível no Manager, a Campanha organiza de forma programada a exibição específica de temas mais estratégicos e pertinentes a determinado momento. Também é muito utilizado para educar públicos internos, por exemplo, acerca de temas como Segurança e Saúde. Assim, você consegue dar foco e ajudar o seu colaborador a reter e assimilar um conjunto de notícias com viés mais relevante.

Também recomendo aos clientes o uso da campanha para retomar a audiência para o canal. As campanhas para datas comemorativas são campeãs neste quesito. Promovem uma movimentação muito grande na grade de programação, aumentam rapidamente a audiência da sua TV, além de estimular a integração entre os colegas e garantir um residual emotivo significativo. Sem contar na geração de mídia espontânea nas redes sociais, pois muitos gostam de tirar fotos dos templates nos quais aparecem e postar em suas contas pessoais na internet.

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Eu acho o recurso Campanha excelente! Uso para conteúdos que precisam de maior visualização. Determino quantas vezes quero exibir, de acordo com a minha necessidade. Outra coisa legal, é que consigo colocar várias notícias sobre o mesmo tema de forma sequencial. Sem dúvida, me ajuda a passar melhor informações pontuais para os nossos colaboradores.”

LORENA BRASILEIRO
Assistente de Comunicação Interna da Bioextratus.

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Agora, vou te ensinar a fazer!
Você vai ver que é muito mais fácil do que imagina. Vamos lá?

• Eleja o tema para trabalhar.
• Reúna todos os materiais necessários: conteúdos, fotos, depoimentos etc.
• Avalie como deseja programar. Uma dica que dou é: se for um tema “educativo”, aplique a campanha na grade nos horários de maior impacto de programação e audiência. Ou para nortear uma reunião entre líderes e liderados, como os DDS. Para as campanhas de datas comemorativas, é legal fazer ao longo do dia.
• Uma semana antes, você pode fazer notas teaser nas editorias sobre a campanha, para já ir criando uma expectativa em torno do tema.
• Veja, abaixo, o passo a passo no Manager.

Pense que uma campanha muito estratégica merece uma aplicação transmedia.
Então, avalie a possibilidade de envolver outros canais na divulgação.
O resultado pode ir além do esperado!

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“O recurso é de extrema importância porque eu consigo agendar a inclusão de campanhas no horário que eu
quero e quantas vezes ao dia eu precisar. É fundamental, pois me economiza tempo e esforço. Nos facilita demais! Por exemplo, as campanhas de ‘Bom dia’ e ‘Bom fim de semana’, além de serem agradáveis e demonstrarem cuidado com o colaborador, consigo deixá-las programadas.”

FERNANDA PAGANOTI
Assistente Administrativo da Ferro Enamel do Brasil.

[/fusion_text][/fusion_builder_column_inner][fusion_builder_column_inner type=”1_3″ layout=”1_3″ align_self=”auto” content_layout=”column” align_content=”flex-start” valign_content=”flex-start” content_wrap=”wrap” spacing=”” center_content=”no” link=”” target=”_self” min_height=”” hide_on_mobile=”small-visibility,medium-visibility,large-visibility” sticky_display=”normal,sticky” class=”” id=”” order_medium=”0″ order_small=”0″ hover_type=”none” border_color=”” border_style=”solid” box_shadow=”no” box_shadow_blur=”0″ box_shadow_spread=”0″ box_shadow_color=”” box_shadow_style=”” background_type=”single” gradient_start_position=”0″ gradient_end_position=”100″ gradient_type=”linear” radial_direction=”center center” linear_angle=”180″ background_color=”” background_image=”” background_image_id=”” background_position=”left top” background_repeat=”no-repeat” background_blend_mode=”none” filter_type=”regular” filter_hue=”0″ filter_saturation=”100″ filter_brightness=”100″ filter_contrast=”100″ filter_invert=”0″ filter_sepia=”0″ filter_opacity=”100″ filter_blur=”0″ filter_hue_hover=”0″ filter_saturation_hover=”100″ filter_brightness_hover=”100″ filter_contrast_hover=”100″ filter_invert_hover=”0″ filter_sepia_hover=”0″ filter_opacity_hover=”100″ filter_blur_hover=”0″ animation_type=”” animation_direction=”left” animation_speed=”0.3″ animation_offset=”” last=”true” border_position=”all” first=”false” margin_bottom=”0px” padding_top=”15px”][fusion_imageframe image_id=”10847|full” max_width=”” sticky_max_width=”” skip_lazy_load=”” style_type=”” blur=”” stylecolor=”” hover_type=”none” bordersize=”” bordercolor=”” borderradius=”” align_medium=”none” align_small=”none” align=”none” lightbox=”no” gallery_id=”” lightbox_image=”” lightbox_image_id=”” alt=”” link=”” linktarget=”_self” hide_on_mobile=”small-visibility,medium-visibility,large-visibility” sticky_display=”normal,sticky” margin_top=”” margin_right=”” margin_bottom=”” margin_left=”” class=”” id=”” animation_type=”” animation_direction=”left” animation_speed=”0.3″ animation_offset=”” filter_hue=”0″ filter_saturation=”100″ filter_brightness=”100″ filter_contrast=”100″ filter_invert=”0″ filter_sepia=”0″ filter_opacity=”100″ filter_blur=”0″ filter_hue_hover=”0″ filter_saturation_hover=”100″ filter_brightness_hover=”100″ filter_contrast_hover=”100″ filter_invert_hover=”0″ filter_sepia_hover=”0″ filter_opacity_hover=”100″ filter_blur_hover=”0″]https://progic.com.br/wp-content/uploads/2021/06/Fernanda_news.png[/fusion_imageframe][/fusion_builder_column_inner][/fusion_builder_row_inner][fusion_imageframe image_id=”10856|full” max_width=”” sticky_max_width=”” skip_lazy_load=”” style_type=”” blur=”” stylecolor=”” hover_type=”none” bordersize=”” bordercolor=”” borderradius=”” align_medium=”none” align_small=”none” align=”center” lightbox=”no” gallery_id=”” lightbox_image=”” lightbox_image_id=”” alt=”” link=”” linktarget=”_self” hide_on_mobile=”small-visibility,medium-visibility,large-visibility” sticky_display=”normal,sticky” margin_top=”” margin_right=”” margin_bottom=”” margin_left=”” class=”” id=”” animation_type=”” animation_direction=”left” animation_speed=”0.3″ animation_offset=”” filter_hue=”0″ filter_saturation=”100″ filter_brightness=”100″ filter_contrast=”100″ filter_invert=”0″ filter_sepia=”0″ filter_opacity=”100″ filter_blur=”0″ filter_hue_hover=”0″ filter_saturation_hover=”100″ filter_brightness_hover=”100″ filter_contrast_hover=”100″ filter_invert_hover=”0″ filter_sepia_hover=”0″ filter_opacity_hover=”100″ filter_blur_hover=”0″]https://progic.com.br/wp-content/uploads/2021/06/seta_baixo-frase_news.png[/fusion_imageframe][fusion_video video=”https://d335luupugsy2.cloudfront.net/cms%2Ffiles%2F9850%2F1623932553Passo_a_passo_CAMPANHAS_-_Manager_v2.mp4″ video_webm=”” width=”” controls=”” preload=”” loop=”yes” autoplay=”yes” mute=”yes” preview_image=”” hide_on_mobile=”small-visibility,medium-visibility,large-visibility” class=”” css_id=”” overlay_color=”” border_radius_top_left=”” border_radius_top_right=”” border_radius_bottom_right=”” border_radius_bottom_left=”” box_shadow=”no” box_shadow_vertical=”” box_shadow_horizontal=”” box_shadow_blur=”0″ box_shadow_spread=”0″ box_shadow_color=”” alignment=”” margin_top=”” margin_bottom=”” /][fusion_text columns=”” column_min_width=”” column_spacing=”” rule_style=”default” rule_size=”” rule_color=”” content_alignment_medium=”” content_alignment_small=”” content_alignment=”” hide_on_mobile=”small-visibility,medium-visibility,large-visibility” sticky_display=”normal,sticky” class=”” id=”” margin_top=”” margin_right=”” margin_bottom=”” margin_left=”” font_size=”” fusion_font_family_text_font=”” fusion_font_variant_text_font=”” line_height=”” letter_spacing=”” text_color=”” animation_type=”” animation_direction=”left” animation_speed=”0.3″ animation_offset=””]

DICAS VALIOSAS

• Cuidado para não sobrecarregar a programação e saturar a audiência com excesso de campanhas. O que pode dispersar a atenção e comprometer a assertividade do que está sendo veiculado.
• Evite mais de três campanhas simultaneamente. E, muito menos, na mesma faixa de horário.
• Não recomendo um período muito longo de exibição da mesma campanha, cansa e dispersa a atenção dos espectadores. Opte por inserções intercaladas, ao longo das semanas.

Prontinho. Viu como é fácil?

Eu não tenho dúvidas de que você também vai amar os resultados!

[/fusion_text][fusion_imageframe image_id=”10855|full” max_width=”” sticky_max_width=”” skip_lazy_load=”” style_type=”” blur=”” stylecolor=”” hover_type=”none” bordersize=”” bordercolor=”” borderradius=”” align_medium=”none” align_small=”none” align=”center” lightbox=”no” gallery_id=”” lightbox_image=”” lightbox_image_id=”” alt=”” link=”” linktarget=”_self” hide_on_mobile=”small-visibility,medium-visibility,large-visibility” sticky_display=”normal,sticky” margin_top=”” margin_right=”” margin_bottom=”” margin_left=”” class=”” id=”” animation_type=”” animation_direction=”left” animation_speed=”0.3″ animation_offset=”” filter_hue=”0″ filter_saturation=”100″ filter_brightness=”100″ filter_contrast=”100″ filter_invert=”0″ filter_sepia=”0″ filter_opacity=”100″ filter_blur=”0″ filter_hue_hover=”0″ filter_saturation_hover=”100″ filter_brightness_hover=”100″ filter_contrast_hover=”100″ filter_invert_hover=”0″ filter_sepia_hover=”0″ filter_opacity_hover=”100″ 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margin_bottom=”0px”][fusion_text columns=”” column_min_width=”” column_spacing=”” rule_style=”default” rule_size=”” rule_color=”” content_alignment_medium=”” content_alignment_small=”” content_alignment=”” hide_on_mobile=”small-visibility,medium-visibility,large-visibility” sticky_display=”normal,sticky” class=”” id=”” margin_top=”” margin_right=”” margin_bottom=”” margin_left=”” font_size=”12px” fusion_font_family_text_font=”” fusion_font_variant_text_font=”” line_height=”20px” letter_spacing=”” text_color=”” animation_type=”” animation_direction=”left” animation_speed=”0.3″ animation_offset=””]

A programação de campanhas no sistema da Progic é extremente simples e intuitivo se fazer. Eu acho excelente poder programar a quantidade de vezes que eu quero
exibir no dia. Também acho muito útil podermos gerar relatórios no sistema, para demonstrarmos o que
fazemos com as campanhas.”

THALITA ZANETTI BORTOLIN
Analista Sênior de Treinamento e Desenvolvimento da ElringKlinger.

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Espero que tenha sido útil esse material e que, com ele, você consiga potencializar ainda mais a divulgação de temas importantes na sua TV. A assimilação de notícias é essencial para o alinhamento dos colaboradores ao negócio. Gera mais resultado, produtividade e melhora inquestionavelmente os índices de felicidade.

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Por

Progic

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Plataforma multicanal de comunicação interna para alcançar 100% dos seus colaboradores.